1. Create a Campaign to use for Reporting/Tracking under eMarketing > Campaigns
2. The ID of the Campaign is used in the URL  eg: If the URL already has parameters, the campaign tracking code should be added at the end as &campaign_id=[id], where [id] is the ID of the campaign.
3. Campaign reports will then pick up click throughs from the landing page, or any other place on the Internet linking to the site using the same URL. So, this URL can be used for email, banner ads or links on other websites to track conversions. 
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