Campaign Tracking


  • Campaigns allow you to track sales conversion from marketing activities such as pay-per-click Google ads.
  • It allows you to assign a unique identifier to specific ads, referring links, email links or any kind of link.
  • Reporting tools then enable you to view sales, website activity, customer profiles and so on according to the referring campaign.

Creating Campaigns

  • Adding a new campaign - Campaigns are managed in eMarketing > Campaigns


Campaign Editor

Important Fields

The Campaign Title appears in Reports and if you choose the Show On Checkout option, it will also show in the "How did you hear about us?" select box on the customer details step.

All other fields are options, to use as you see fit.

Adding tracking code

The tracking code you need to add to URLs point to your website is simply a URL parameter.

If there are no other URL parameters, add it like this:-

?CampaignID={your campaign ID} - the ID appears at the top of the Campaign details tab, but only after you have Saved your campaign once.

If there are other URL parameters, add it like this:-

&CampaignID={your campaign ID}

So, an example of a complete URL might be:-


Note the tracking code is not case sensistive.

Integration with Analytics

It's very important the correct tracking code is included in your pages. For example:-


<div id="infomaxim_analytics" style="display:none"></div>
<script language="JavaScript" type="text/javascript">
Not the campaign_id parameter is passed as the 3rd value in the Infomaxim-sendView function using for Analytics.
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