Conversion Tracking

One or more conversion tracking code snippets can be easily added to your confirmation page.

Copy the code snippet from the third party tracking tool – such as Google Analytics or an Affiliate Marketing provider.

  • From Sales > Conversion Tracking click Add.
  • Give the tracking code a title – this is for your reference only.
  • Then paste the code snippet into the Code field.
  • Customise the code as required by adding tags (see below)
  • Save – your tracking code will now be added to the confirmation page.

That’s it – you’re ready to track. You can add more tracking code the same way. There’s no limit to how many codes snippets you can add.

How to customise your tracking code with tags

Conversion tracking code can usually capture the order number and amount. The checkout can replace part of the tracking code with values from the current order.

For example:-

<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1011811913;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "6AmGCN_g3wIQyYy84gM";
var google_conversion_value = [sale];
/* ]]> */
<script type="text/javascript" src="">
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src=";guid=ON&amp;script=0"/>

Note, the line:-

var google_conversion_value = [sale];

The value of the Sale is injected into the tracking code using the tag [sale]. 

Replace the placeholder sale value with the tag [sale]

Tracking Code Tags

The following codes are available to inject information into the tracking code.

[sale] – the total value of the sale

[saleexgst] – the total value of the sale ex-GST

[orderid] – The Order ID



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