Content authors can create email broadcasts which combine:-

  • Template (optional)
  • Content
  • Recipients

The broadcast can also optionally include:-

  • Campaign
  • Personalisation
  • Scheduling

The advantage to integrated email broadcasting is:-

  • Ease of re-use of content for newsletters and campaigns – no copy & paste of content
  • Ease of applying recipient lists to broadcasts  - no need to export / import
  • Subscribe and un-subscribe process is integrated with original recipient data – no need to sync with original source
  • Single campaign reporting report – see conversion of campaign integrated with email broadcasting metrics – no need to extract reports from two locations (email tool and analytics)
  • Sophisticated personalisation capabilities – map any fields from customer data to email personalisation
  • Sophisticated recipient targeting – based on profile data, buying history, interests etc

1.1 Operation

  • Create a broadcast
  • Add recipients
  • Add content and/or apply a template
  • Send the broadcast
    • Option to schedule
    • Optional email merge personalisation
      • Select fields
  • The broadcast is scheduled for broadcasting
  • Reports will be available for viewing as the emails are sent and responded to
    • Broadcast Report – Summary
      • Pie Chart
      • Detail Grid
    • Response Report – Summary
      • By Status
        • Viewed
        • Viewed and Clicked
        • No Response
        • Unsubscribed
        • Soft-bounce
        • Hard-bounce
      • Pie Chart
      • Detail Grid
    • Conversion over time
      • Line plot
        • Viewed
        • Clicked
        • Conversion
    • Audit Trail
      • Recipient
        • Status. Date/time sent / viewed / click / conversion

1.2 Technical

The email broadcasting application consists of several modules:-

1.2.1 Broadcast Editor

Send Broadcast – sets Date/Time of Schedule to Now and Status to ‘Sending’

All fields are read only if the Broadcast status is <> ‘Pending’ (except Title)

  • Title
  • Subject
  • From
  • Campaign – a select list of Aurora Campaigns
  • Template – a select list of Aurora Templates
  • Scheduled – date/time
  • Text Message

Also display

  • Status – defaults to Pending
    • Sending
    • Sent
  • Date/time sent

1.2.2 Recipient Manager

(Use the JSON powered select control as in the Field Editor)

  • Select Source Table
  • Select Email Field
  • Select Merge Fields 1-6
  • Select criteria
    • Field X (contains/equals/greater than/less than)
    • Value (true/false/string/number)
  • Add



1.2.3 Broadcast Reports

1.2.4 Broadcast Audit Trail

This is a list of all the recipients, their status and date/time.

1.2.5 Broadcast Processing

This script is executed by the server every 15 minutes. It checks to see if a broadcast scheduled time has passed and Status <> ‘Sent’ or ‘Sending’. If so, it then processes the recipient list as follows:-

  • Broadcast content and/or template is fetched
  • Content is processed to
    • Include style sheet
    • Remove/modify any non-conforming code
    • Add http://root to all image reference
    • Add http://root to all links without already
    • Add click tracking to each URL
  • For each recipient
    • Recipient detail is fetched
    • If personalisation is true detail is merged with broadcast content
    • Email is sent to EasyMail queue
    • Recipient date/time stamp and status is updated
  • Broadcast status changed to ‘Sent’/ date-time is updated        

We also need to do bounce processing. There should be a bounce account for in-bound emails. We need open each email, process it, then delete it or forward it – if it’s a reply.

Broadcasting will be queued and process by EasyMail SMTP Express Pro

We already have a single server license. This server will be dedicated to processing and sending emails, to ensure CPU load never impacts on other operations.

We also have a Single Server Express license which could be used for Gadget Guy.


1.2.6 Broadcast Service Installation

1. extract all files in a folder

2. run from cmd following code: "C:\WINDOWS\Microsoft.NET\Framework\v2.0.50727\InstallUtil.exe" "C:\your_extract_folder\Infomaxim.Services.Broadcasting.exe"

3. setup XML config file correctly

4. go to windows services and start up "Infomaxim Broadcasting Service"


1.2.7 Click Tracking           

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